Critics Consensus: Knives Out sharpens old murder-mystery tropes with a keenly assembled suspense outing that makes brilliant use of writer-director Rian Johnson's stellar ensemble. 13+ COMMON SENSE Expert, effortlessly entertaining all-star mystery-comedy. Apple rules over its brand image with an iron fist—and that extends to the silver screen. In a Vanity Fair interview, Knives Out and The Last Jedi director Rian Johnson revealed that Apple won’t.
Max to blender file. A scene in Knives Out, where the character played by Jamie Lee Curtis holds an iPhone. Vanity Fair/YouTube
For over a decade, there has been a theory circling among mystery junkies that, in movies and TV shows, the good guys use Macs, while the bad guys use PCs.
That fan theory just became a lot more credible this week, after Rian Johnson, the director of Knives Out and Star Wars: The Last Jedi, revealed, half-impulsively, in a Vanity Fairinterview that Apple indeed has a policy that prohibits bad guys in movies from using iPhones.
SEE ALSO: Rian Johnson on the Freedom of His ‘Star Wars’ Trilogy & ‘Knives Out’
“Apple…they let you use iPhones in movies but—and this is very pivotal if you’re ever watching a mystery movie—bad guys cannot have iPhones on camera,” Johnson said.
“So, oh no!” He regretted immediately. “Every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Knives Out Apple Phones
Johnson leaked this industry secret when discussing the importance of props in movies, using a scene in Knives Out where one of the characters was holding an iPhone, as an example.
According to close Apple watchers on MacRumors, Apple has an explicit trademark policy that says its products should only be presented “in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.”
Knives Out Apple Phone Case
Some MacRumor members found it baffling how Apple would actually implement such a policy. “The problem with this policy is that the criterion used to determine who the good guys and the bad guys are so subjective,” wrote one reader on the news site’s discussion board.
However, MacRumor members were quick to find counter examples. “I see plenty of Apple products on House of Cards though,” one reader wrote on the MacRumor forum.
“From a legal point of view, I don’t understand how that works. In a fictional work, why isn’t the filmmaker free to show any product they want however they want?” questioned another reader.
Apple didn’t respond to an inquiry by Observer to confirm or deny Johnson’s statement by press time.Rian Johnson revealed Apple’s strict policy with reference to his recent film Knives Out. (AP Photo/Chris Pizzello)
Filmmaker Rian Johnson has revealed that tech giant Apple has mandated that villains or bad guys in films cannot be shown using its flagship product, iPhone.
In a video interview with Vanity Fair, Johnson discussed a scene from his recent murder mystery, Knives Out.
In the scene, all the members of a family have iPhones, barring one character who is revealed to be the killer in the film’s climax.
Johnson said, “I don’t know if I should say this or not. Not because it’s lascivious or something, but because it’s gonna screw me on the next mystery movie that I write.”
“But forget it, I’ll say it, it’s very interesting. Apple, they let you use iPhones in movies, but, and this is very pivotal, if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” the filmmaker added.
Knives Out, which released in November last year, featured an ensemble cast including Daniel Craig, Chris Evans, Ana de Armas, Jamie Lee Curtis, Michael Shannon, Don Johnson, Toni Collette, Lakeith Stanfield, Katherine Langford, Jaeden Martell and Christopher Plummer.
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